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Limiting options and using emotion, rather than evaluation, can help create marketing magic: what happens when marketing crosses with psychology.

Limiting options and using emotion, rather than evaluation, can help create marketing magic: what happens when marketing crosses with psychology.

Thanks for choosing to read this article! You might be happy to know that over 78 percent of the people who read this headline will have made the same choice as you. How do I know that? It's simple "marketing magic."

Marketing magic can only happen when the science of psychology converges with the art of marketing as a part of your outreach and messaging efforts. Often, at times, times we forget the basic rules of the human thought process. We try to be too cute in our marketing efforts. We try to be too funny, or push a proposition out of fear or desperation for sales. It's at those times we need to be reminded to sit back, take a deep breath and let marketing magic take over. If we do, we can never lose.

The rules of marketing magic:

This causes paralysis of choice. Too few options appears to demanding and pushy and people feel trapped. Too many options causes anxiety among people. Three is the perfect number.

I know it can seem counter intuitive, but remember, the magic here is to let the consumer feel like they are the person choosing for themselves. Give them 3 options: a crazy-out-there option, the option you want them to choice, and a low-end option. It works every time.

Emotion sells, but, not the type of emotions you might be thinking of. A few years ago a Betty Crocker ad saw a 20 percent higher "purchase intent" when the fork in the photo was placed on the right over the left, simply because, emotionally, it made sense. Most people eat with their right hands. If your brain can immediately connect with an image, and feel comfortable with it, you have a better chance of selling your product.

FREE drives purchase. Think about it. When someone gives you something, or does something nice for you in your personal life, you want to reciprocate. It's no different in marketing. A free trial, free sample or free demo often tugs on peoples heart strings. They feel obligated to buy something from you in return for your kindness. Use this magic trick wisely!

82 percent of other

readers shared this on social- will you? Of course you will. Why? Because you want to be part of the crowd. And that is the 5th marketing magic trick. Create the appearance that the rest of the world is doing it, and your momentum will go through the roof.

Marketing magic is truly magic. Leveraging key principals of science can often turn into high margin dollars and strong ROI. But use this magic wisely my friend. You don't want to have your tricks exposed.

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Battery for self catering: Tesla and ray of light forging Stromspeicher-Allianz

The US-group Tesla brings a memory on the market, regardless of the households of the energy companies. Project partners will be according to The News-Update-information the German company ray of light.

The German Green electricity provider that ray of hope and the US-group Tesla partners. According to information from News update is a new product from Tesla ray of hope in the German electricity market. Long-term goal is largely independent of electricity customers in all over the world to make their energy suppliers.

Tesla-Chef Elon Musk had a battery in the night to Friday for households and medium-sized businesses presents, the excess wind and solar energy and caching food later if needed back to the network. Ray of Hope will help the future owners, with the batteries to earn money.

The needed information technology uses the Hamburg-based company has for years been in another project. About IT-platform, the so-called Schwarm-Dirigenten , controls ray of hope is currently approximately a thousand small block-type thermal power stations, and at the same time supply the customers with would be generating electricity into the grid. The revenues for the electricity sold shares ray of light with the operators.

The two companies are now entering into a multi-billion dollar market. The share of renewable energies in the electricity supply is growing in many countries. This varies the amount of the available electricity increasingly fierce. But a stable supply of energy is the foundation of the whole economy, especially in industrialised countries, such as Germany.

Ray of Hope now wants to hundreds of thousands of small, responsive power stations and storage networking and centrally controlled. Together they produce a virtual power plant, the increasing can compensate for fluctuations in the power supply system within minutes.Even the traditional energy suppliers such as E. ON and RWE have in the decentralised energy market identified an important business model of the future. Because if soon every household a little energy produces, could power the free gift. The electricity generation with huge power plants were then less and less money. If the old power plants but from the grid, it is becoming increasingly important, million small plants so as to control that the power in the whole country is still safe.

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