Advertising campaign for Arab sponsor: Real Madrid takes cross from the coat of arms

Hamburg - soccer associations go far, if it concerns to win sponsors and open new sources of income. Stadium names will become sold, corners and replacing by insurance or supermarket chains presented. Real Madrid continues still another step: The championsleague winner changes his club coat of arms for a sponsor action, obviously for the sake of the advertising partner.

The Madrilenen concluded a straight three-year contract with National Bank OF Abu Dhabi. Club boss of Florentino Perez speaks of a “strategic alliance with one of the prestigeträchtigsten institutions of the world”. In announcing the partnership Topspieler participated such as Gareth Bale, Karim Benzema and Toni Kroos, among other things the bank presented a material Madrid credit card.

Material for the first time a cross from the crown does not break: When the club presented the plans for the “Real Madrid Resort Iceland” before two years, a kind football pleasure park, was sacrificed likewise the Christian symbol - the billion-project, which was not converted finally nevertheless, should develop in the united Arab emirates.