Tuesday, April 28, 2015

Fight against misogyny: not smile at the oral sex

Werbeposter in Berlin (Archivbild): Rückschrittliche Rollenbilder

For no reason grinning women in advertising? Should be banned, you will find in the pilot district Friedrichshain-Kreuzberg . In this context, the real contempt for women as naive and hysterical from the newsstands.

You know it as enlightened man probably already: the representation of women as housewife or offensive for no reason is one lucky person will soon be a thing of the past. In the Berlin Friedrichshain-Kreuzberg District, the traditional play a pioneering role in emancipation, you now have a ten-point program, presented to discriminatory and misogynistic images from public space to utterly destroy them.

One year, a working group with the help of experts from Terre des Femmes and the Frauennachtcafe whitewater discuss how Kreuzberg at least visually to sexist no-go area. In future, it will be prevented in any advertising of women as a " (will)weak, hysterical, stupid, paranoid, naive" will be displayed. Women should also not "staged" with a smile without reason or be intentionally tailored to "dressed" will be shown. Advertising, "The fact that women vulnerable, caring, with great joy in the household employment, konsumsuchtig, depending on, seductive, already" are, is just as taboo as each figure, which suggests the viewer that it is better, if it weighs less or a smoother skin.

A smile as "structural violence"

For the time being the situation only applies to the four district controlled advertising space, but of course it should not remain the same. How to get in the "Berliner Zeitung" was able to read, you were already in negotiations with the advertising agency¶on a framework agreement for a further 23 sites. The dissemination regressive role models and "Gender Stereotypes" is considered a "structural violence", why not also under the new Werbeverordnung failed, but falls under violence prevention. No idea how the green to a headscarf and burka. About too much naked skin must be to Muslims at least not complain. Unfortunately, you have there it was still a completely unbroken relation to housewife, but since you can make sure what in the next integration course.