Ice Bucket Challange : Which type of ice bucket are you?

For a long time the Ice Bucket Challenge in the net makes nervous. And the nomination overtakes many only now nevertheless to the when fund-raising campaign. Reject or join? A question of the psychology



It is enough. Facebook, Twitter, Instagram: No more time LINE, in which it pours and quiekt platscht. One by one an excavator bucket fully water and ice cubes tilt themselves over the head, screech before home-made cold shock into the camera. In addition a few warm words; finally everything serves the good thing: a fund-raising campaign for humans, those at the rare nerve illness ALS (amyotrophic lateral sclerosis) suffer. In the end such videos the next one is nominated: Also that must donate then or pour over itself, so the rule. Most make both. Just for fun. Who believes, the “ice excavator bucket challenge”, how Wikipedia translates the Ice Bucket Challenge courageously, is for a long time through, which errs. After well-known people set world-wide the action in motion, in this country many people are nominated only now by friends.
Join or ignore? How you decide in the end, much has to do with psychology. TIME of ONLINE defined five types and their probability of going through. On basis of studies naturally. Which type are you?

The luck seeker

Good do makes happily. Sounds in a banal way, is however even proven. Three psychologists from the USA summarized straight in the magazine Current Directions in Psychological Science the status quo of the donation luck research (Dunn et al., 2014). The most important realization: Humans, all the same which age, are happier, if they spend a part of their money on social purposes – independently of how much they have available. Something surprising brought the study then also still to light: Most think, it make them happier for granting itself somewhat. In truth the neurons in the reward center of the brain fire however more doller, if we help others. Even to pay the mood is to lift taxes. (Note D. Talk.: We are sceptical). Warm Glow effect researchers call this effect. Altruismus has thus an egoistic component. Result: They bake sometimes cakes for their colleagues, have a donation standing order for a child auxiliary or an animal rights group, make Yoga or wellness and grant themselves expensive bio meal? If you donate, do you want to know, where the money goes and to even decide, how much them to give? Then you are the type of luck seeker. Probability of ice bucket going through: 75 percent

The Selbstinszenierer

Who makes itself publicly wet for the good thing, thereby self-promotion makes. “Humans, who demonstrate otherwise gladly styled self-control, lose their version” for a short moment, say the sociologist Jo Reichertz of the University of Duisburg-Essen. “For a few seconds they deliver control.” Exactly this courage brings points of sympathy. Already somewhat an older study, published in the journal Evolutionary Psychology (Greengross & Miller, 2008), revealed: Above all humans with high status – boss, politician, teacher, star – work more attractively, if they take themselves times on the grain. Many celebs used the Ice Bucket Challenge intelligently, in order to polish their image. The message: See ago, I can at me laugh! “The Eiskübel Challenge is a super an opportunity, pleasantly to present itself”, says also the advertising psychologist Georg Felser. “Nevertheless everyone does not show itself only so the bareness. Behind the self-mockery is often ice-cold calculation.” In its text book classical author to and consumer-psychology-describes Felser promotes further motives, which explain, who whereby why joins. Particularly attractive humans place themselves gladly to the exhibition. Laughing, with free torso and wet T-shirt in the net pose? The thing with the ice water is perfect for this type humans. Besides likes each people, which are similar to it. The ice water shock unites all, which join. In addition the casually provided insight of the private life comes: Usually garages, gardens, are domestic animals, to see children and the like in the background of the videos. In the end everyone stands there like a begossener poodle. Embarrassingly? Yes. In addition, very pleasantly. Result: They have more than 300 Facebook friends, their Instagram profile are public, you go regularly in the fitness studio and presenting the result with the beach volleyball at the beach? Then you are supposed the Selbstinzenierer type. That is by the way not badly meant. Probability of ice bucket going through: 90 percent

Eindruck-Schinder

With ice water, is the one thing pours over itself. Actually that is deal: Either you donate OR you must under the ice shower. But nearly everything donates in the meantime AND makes the test of courage. The message to all there outside: “I engage myself social action!” However the participation in the net action does not suggest necessarily the social commitment in the everyday life. Sociologists of Temple University in Philadelphia determined: Humans show its desire identity (Zhao in social networks, grass-grumble & Martin, 2008). In truth are they often completely different.

Without particularly exerting, online a self-image can be designed; in case of the Ice Bucket Challenge as a social action committed citizen. To it still a or other pleasure me click on the side the relief organization and already points whole effect. Not their large helpfulness propels this type for acting, but the motive to arrange for others a positive picture from itself to. Psychologists call the impression management. Genuine altruists look less on the external effect of their acting. That showed recently an experiment of Canadian consumer researchers (Kristofferson, White & Peloza, 2014). They asked 130 test subjects to sign one from two petitions to – publicly or anonymous. The action and bag up voluntarily letters for a mailing campaign wanted to support scarcely 80 percent of the anonymous signers afterwards also actively. From the participants, who had publicly signed, for it only approximately half was ready. The desire to impress others strengthened among the signers known by name by the participation even still. Those, which remained anonymous, indicated against the fact often afterwards that straight-line consistent behavior was important to them. After the slogan: “I signed, therefore I help now also.” Result: If your parents announce themselves to visit, deseam the whole apartment. In addition, only then. To the work you always tighten a costume or a suit, although you like it privately dear CAS UAL. The thing is clear: They are Eindruck-Schinder. Is however not bad. It serves in the end nevertheless the good thing. Probability of ice bucket going through: 65 percent